Top Google searches (as of September 2018)

Tim Soulo
Tim is the CMO and Head of product strategy at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

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  • Referring domains 78
  • Organic traffic 7719
Data from Content Explorer tool.
    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We’ve just uploaded fresh data from September into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

    Sidenote.
    the total size of Ahrefs’ keywords database is now 7 BILLION keywords (2.9 Billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

    We have pulled two lists for the United States:

    • Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
    • Top100 new keywords in the US in September—a list of the most popular search queries that we haven’t seen up until September.

    And then we also pulled these “best new keywords in September” across all countries in our database, which turned out quite interesting as well.

    So here you go:

    Top 100 Google search queries in the US (in September 2018)

    Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.

    #KeywordSearch VolumeReturn Rate
    1facebook237,100,00011.02
    2youtube190,900,0006.31
    3amazon98,900,0004.24
    4gmail89,030,0005.45
    5google82,960,0004.22
    6pornhub58,460,0009.76
    7ebay57,780,0004.55
    8yahoo56,040,0007.96
    9craigslist54,450,0004.41
    10yahoo mail51,910,0006.43
    11weather50,580,0004.84
    12google maps41,050,0003.64
    13netflix38,410,0003.37
    14walmart36,540,0002.56
    15google translate35,300,0005.05
    16xnxx29,090,00012.59
    17news26,750,0008.96
    18google docs26,560,0004.79
    19facebook login26,400,0005.95
    20translate24,490,0004.97
    21xvideos24,380,0009.95
    22home depot24,310,0002.53
    23cnn24,080,0006.78
    24hotmail23,620,0005.94
    25fox news21,970,0008.08
    26google drive20,930,0003.94
    27calculator20,610,0004.49
    28maps20,390,0003.18
    29msn19,910,00011.72
    30usps tracking18,380,0003.18
    31lowes17,480,0002.48
    32google classroom17,430,0004.52
    33entertainment16,460,0004.89
    34paypal16,390,0002.41
    35aol mail16,120,0009.98
    36bank of america16,100,0004.01
    37target15,910,0002.14
    38instagram15,800,0002.38
    39espn15,680,0005.57
    40wells fargo15,270,0004.1
    41xhamster15,040,00010.42
    42pinterest14,760,0002.92
    43zillow14,250,0002.63
    44twitter13,750,0003.09
    45you tube13,480,0004.6
    46speed test13,110,0002.75
    47indeed13,060,0003.27
    48best buy13,010,0001.91
    49trump12,830,0009.59
    50roblox12,720,0004.7
    51porn12,700,0005.36
    52linkedin12,280,0002.58
    53sports12,250,0003.68
    54youtube to mp311,950,0003.48
    55xvideo11,950,00011.76
    56aol10,820,00010.19
    57amazon prime10,450,0002.4
    58chase10,260,0003.87
    59pandora10,080,0002.63
    60capital one9,990,0002.99
    61ups tracking9,930,0002.43
    62costco9,680,0002.14
    63reddit9,670,0003.83
    64porn hub9,560,0006.37
    65bing9,270,0005.46
    66nba9,110,0008.38
    67kohls9,020,0002.33
    68traductor8,980,0007.25
    69chaturbate8,890,00012.37
    70finance8,860,00013.06
    71hulu8,580,0002.18
    72redtube8,540,0006.98
    73american airlines8,520,0002.22
    74free porn8,220,00011.77
    75usps8,210,0002.1
    76fb8,140,00011.81
    77123movies8,050,0003.51
    78pizza hut8,000,0001.87
    79etsy7,940,0002.46
    80airbnb7,850,0002.05
    81twitch7,630,0002.93
    82dominos7,360,0001.92
    83expedia7,330,0002.29
    84macys7,240,0002.47
    85spotify7,210,0001.68
    86wells fargo login7,160,0003.86
    87google flights7,160,0003.84
    88nfl7,100,0005.11
    89google scholar6,960,0004.11
    90verizon6,870,0001.91
    91you6,670,0002.3
    92united airlines6,670,0001.99
    93fedex tracking6,530,0002.36
    94google news6,410,0007.98
    95mapquest6,170,0002.26
    96bed bath and beyond6,140,0001.77
    97discord6,040,0002.21
    98outlook6,030,0002.87
    99youporn5,950,0006.05
    100pof5,920,0009.51

    Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

    Search volume

    Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Sidenote.
    here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

    Return Rate

    Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

    But Return Rate is very useful when comparing two keywords.

    For example, the keyword “spotify” has RR 1.68, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)

    On the other hand, “facebook” has RR 11.02, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it).

    Learn more about Search volume & Return rate here.

    Top 100 NEW Google searches in the US (in September 2018)

    This list is much more interesting because it shows things that people in the US have started to care about in September all of a sudden.

    #KeywordSearch Volume
    1how to register to vote #registertovote514,000
    2christine blasey ford188,000
    3hurricane florence tracker100,000
    4hurricane florence live59,000
    5amber guyger51,000
    6hurricane florence path50,000
    7iphone xr46,000
    8florence path45,000
    9iphone xs max43,000
    10eminem killshot40,000
    11botham jean35,000
    12peachette32,000
    13florence tracker30,000
    14bitseven28,000
    15killshot lyrics23,000
    16florence update23,000
    17yandhi22,000
    18maddox ritch20,000
    19botham shem jean19,000
    20snochia moseley18,000
    21bowsette hentai18,000
    22blasey ford18,000
    23typhoon mangkhut17,000
    24mgk rap devil17,000
    25bowsette porn16,000
    26plaid shirt guy16,000
    27devil’s triangle drinking game16,000
    28noaa hurricane florence16,000
    29colin kaepernick nike ad15,000
    30kavanaugh yearbook15,000
    31rap devil lyrics15,000
    32kavanaugh accuser14,000
    3370th primetime emmy awards nominees and winners13,000
    34kavanaugh testimony12,000
    35killshot eminem11,000
    36hurricane florence projected path11,000
    37bowserette11,000
    38ascendant challenge11,000
    39ford testimony10,000
    40latest on hurricane florence10,000
    41hurricane florence noaa10,000
    42kimberly ann scott mathers10,000
    43hurricane florence latest9,600
    44judge kavanaugh news9,500
    45hurricane florence models9,300
    46eminem killshot lyrics9,300
    47update on hurricane florence9,100
    48kavanaugh hearings schedule8,800
    49stone head locations8,700
    50christine blasey8,600
    51hurricane florence virginia8,400
    52collin daniel richards8,400
    53#cancelsouthpark8,400
    54hurricane florence news8,300
    55destiny 2 ascendant challenge8,200
    56boosette8,100
    57bowsette rule 347,900
    58mangkhut7,900
    59hurricane florence spaghetti models7,900
    60path of hurricane florence7,900
    61broken awoken talisman7,800
    62kaepernick nike7,600
    63kavanaugh calendar7,500
    64huracan florence7,500
    65corsair down destiny 27,500
    66sierra dawn measelle7,500
    67dr christine blasey ford7,500
    68paul john vasquez7,400
    69renate schroeder7,300
    70hurricane florence map7,200
    71renate schroeder dolphin7,200
    72cómo registrarse para votar #registertovote7,100
    73hurricane florence radar7,100
    74last man standing 2018 premiere7,000
    75iphone xs max case7,000
    76how did mac miller die7,000
    77swetnick6,700
    78delta fire update6,600
    79renate dolphin6,600
    80kavanaugh hearing live6,500
    81serena cartoon6,500
    82national hurricane center florence6,500
    83kavanaugh ford6,500
    84nike kaepernick ad6,200
    85tracking hurricane florence6,200
    86kavanaugh accusers6,200
    87mac miller cause of death6,100
    88brett kavanaugh yearbook6,100
    89ford kavanaugh6,000
    90hurricane florence charlotte5,900
    91hurricane florence path 20185,900
    92ariana grande bishop5,900
    93florence hurricane path5,900
    94hurricane florence damage5,800
    95florence hurricane update5,800
    96noaa florence5,800
    97kanye west i love it5,800
    98dr ford testimony5,700
    99proper 12 whiskey5,700
    100jordan belliveau5,700

    What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

    Florence path” vs “iphone xs max” are two great examples:

    google trends fade

    It’s fascinating how Apple can create such crazy amounts of demand so quickly, right?

    I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

    Top NEW Google searches around the World (in September 2018)

    I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country in this list.

    #KeywordSearch VolumeCountry
    1how to register to vote #registertovote514000us
    2christine blasey ford188000us
    3ジョアンナ・ベイリー112000jp
    4hurricane florence tracker100000us
    5hurricane florence live59000us
    6amber guyger51000us
    7hurricane florence path50000us
    8professor dorothy hill46000au
    9iphone xr46000us
    10florence path45000us
    11iphone xs max43000us
    12joanna baillie43000vn
    13eminem killshot40000us
    14botham jean35000us
    15peachette32000us
    16florence tracker30000us
    17bitseven28000us
    18dipsiz kuyum24000tr
    19killshot lyrics23000us
    20florence update23000us
    21bowsette22000gb
    22yandhi22000us
    23joanna baillie22000cl
    24joanna baillie21000pe
    25十分抱歉,由於特定原因,您所在的地區禁止訪問本專區,不便之處,請見諒 error80821000hk
    26estado de saude de bolsonaro21000br
    27adelio bispo de oliveira20000br
    28maddox ritch20000us
    29変態セブン20000jp
    30botham shem jean19000us
    31bowsette18000ca
    32joanna baillie18000il
    33snochia moseley18000us
    34bowsette hentai18000us
    35bowsette18000mx
    36liverpool psg streaming18000fr
    37blasey ford18000us
    38hurricane florence update17000ca
    39نتائج الثالث متوسط الدور الثاني 201817000iq
    40typhoon mangkhut17000us
    41iphone xr17000jp
    42mgk rap devil17000us
    43furacao florence17000br
    44bowsette porn16000us
    45plaid shirt guy16000us
    46devil’s triangle drinking game16000us
    47noaa hurricane florence16000us
    48hurricane florence path16000gb
    49çukur 2 sezon 1 bölüm16000tr
    50colin kaepernick nike ad15000us
    51tsunami palu15000id
    52kavanaugh yearbook15000us
    53rap devil lyrics15000us
    54googles 20. geburtstag15000de
    55#elenao14000br
    56kavanaugh accuser14000us
    57bowsette14000de
    58mc cao vy14000vn
    59プレイステーション クラシック14000jp
    60cache:https://gate.iitm.ac.in/13000in
    61galatasaray lokomotiv moskova maçı hangi kanalda13000tr
    6270th primetime emmy awards nominees and winners13000us
    63joanna baillie13000se
    64キングテレサ姫13000jp
    65dr. govindappa venkataswamy13000au
    66kavanaugh testimony12000us
    67沢田憲一12000jp
    68ドラガリアロスト リセマラ11000jp
    69killshot eminem11000us
    70hurricane florence projected path11000us
    71google 20th birthday11000in
    72bowserette11000us
    73bowsette11000au
    74ascendant challenge11000us
    75山竹颱風10000tw
    76ford testimony10000us
    77latest on hurricane florence10000us
    78hurricane florence noaa10000us
    79kimberly ann scott mathers10000us
    80pcpmbi experd com10000id
    81galatasaray lokomotiv moskova özet9700tr
    82iphone xs max9600jp
    83hurricane florence latest9600us
    84judge kavanaugh news9500us
    85台風24号 進路予想9500jp
    86site:www.bludv.tv9400br
    87christine blasey ford9400ca
    88相沢悠太9300jp
    89ほんだのばいく9300jp
    90hurricane florence models9300us
    91eminem killshot lyrics9300us
    92bowsette9300br
    93sophie le tan9200fr
    94iphone xs max9100gb
    95update on hurricane florence9100us
    96kavanaugh hearings schedule8800us
    97az őszi nap‐éj egyenlőség8800hu
    98çukur 2 sezon 2 bölüm izle8700tr
    99puput nastiti devi8700id
    100замуж за бузову 3 серия смотреть8700ru

    It looks like Apple’s 2018 iPhone announcements dominate the worldwide searches!

    Top NEW Google searches in YOUR niche (in September 2018)

    Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

    Keywords Explorer -> enter a seed keyword -> Newly discovered.

    You can do some seriously cool stuff with this!

    For example, imagine that you run a tech blog.

    You could enter “apple” as your seed keyword and find all the newly‐discovered apple‐related terms that we discovered in the last month.

    apple newly discovered september

    How surprising!? It looks like people are searching for information about Apple’s new iPhone’s.

    Sidenote.
    We use clickstream data to discover new search queries, so some long‐tail keywords may come in a little delayed.

    Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

    Free mini‐tool is coming soon… we (still) promise!

    Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.

    I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.

    (In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)

    BUT it is ~80% complete—here’s a preview:

    top google searches tool new

    We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!

    Stay tuned! 🙂

    Tim Soulo
    Tim is the CMO and Head of product strategy at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company. Learn more about Tim

    Article stats

    • Referring domains 78
    • Organic traffic 7719
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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