Top Google searches (as of April 2018)

Tim Soulo
Tim is the guy responsible for marketing and product strategy at Ahrefs. But most importantly he’s the chief evangelist of the company. Learn more about Tim

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Data from Content Explorer tool.
    Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

    We’ve just uploaded fresh data from April into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

    Sidenote.
    the total size of Ahrefs’ keywords database is now 5.9 BILLION keywords (2.25 Billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

    We have pulled two lists for the United States:

    • Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
    • Top100 new keywords in the US in April—a list of the most popular search queries that we haven’t seen up until April.

    And then we also pulled these “best new keywords in April” across all countries in our database, which turned out quite interesting as well.

    So here you go:

    Top 100 Google search queries in the US (in April, 2018)

    Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is, so that you could see the full picture.

    #KeywordSearch VolumeReturn Rate
    1youtube138,800,0003.71
    2facebook106,200,0003.67
    3amazon84,910,0003.29
    4gmail60,910,0003
    5google55,490,0002.46
    6craigslist46,570,0003.1
    7ebay44,810,0003.01
    8netflix39,740,0002.84
    9walmart37,130,0002.43
    10google maps36,840,0002.76
    11yahoo mail33,930,0003.21
    12yahoo28,530,0002.9
    13google translate25,060,0003.34
    14weather24,440,0002.82
    15facebook login24,370,0002.85
    16home depot23,000,0002.37
    17maps20,400,0002.59
    18google docs18,560,0003.21
    19translate18,310,0003.22
    20target17,830,0002.1
    21pornhub17,750,0003.7
    22paypal17,340,0002.25
    23usps tracking17,050,0002.67
    24hotmail16,890,0002.89
    25lowes16,720,0002.34
    26calculator16,170,0003.24
    27best buy15,760,0001.91
    28google drive15,740,0002.67
    29pinterest15,590,0002.56
    30pandora14,010,0002.4
    31bank of america13,900,0002.89
    32youtube to mp313,670,0002.93
    33wells fargo13,330,0002.92
    34instagram13,290,0001.93
    35google classroom13,060,0003.25
    36zillow12,710,0002.34
    37speed test12,610,0002.29
    38linkedin12,510,0002.34
    39cnn11,920,0002.74
    40twitter11,810,0002.12
    41mapquest10,550,0002.33
    42indeed10,030,0002.61
    43costco10,030,0002.07
    44ups tracking10,000,0002.22
    45capital one9,930,0002.61
    46usps9,450,0002.06
    47you tube9,390,0002.67
    48pizza hut9,240,0001.93
    49amazon prime9,190,0002.08
    50espn9,080,0002.64
    51kohls9,000,0002.23
    52xnxx8,860,0003.92
    53roblox8,820,0003.26
    54american airlines8,650,0002.1
    55chase8,620,0002.77
    56xvideos8,460,0003.57
    57dominos8,360,0001.97
    58verizon8,280,0001.89
    59news8,250,0002.61
    60fox news8,240,0002.6
    61hulu7,990,0001.96
    62spotify7,840,0001.59
    63etsy7,600,0002.15
    64expedia7,590,0002.17
    65msn7,520,0003.2
    66macys7,410,0002.23
    67turbotax7,210,0001.87
    68porn7,090,0002.98
    69steam6,980,0001.65
    70bed bath and beyond6,940,0001.79
    71gamestop6,930,0001.99
    72dropbox6,890,0001.79
    73airbnb6,800,0001.99
    74you6,790,0001.9
    75groupon6,700,0001.9
    76thesaurus6,670,0002.24
    77southwest6,580,0002.09
    78aol mail6,550,0003.42
    79reddit6,520,0002.28
    80papa johns6,510,0001.85
    81united airlines6,400,0001.94
    82walgreens6,330,0001.75
    83fedex tracking6,330,0002.14
    84twitch5,890,0002.28
    85google scholar5,800,0003.07
    86autozone5,760,0001.92
    87soundcloud5,750,0002.07
    88jcpenney5,730,0001.92
    89123movies5,730,0003.07
    90credit karma5,720,0001.93
    91ikea5,700,0001.73
    92powerball5,670,0002.19
    93imdb5,670,0002.18
    94donald trump5,570,0001.88
    95southwest airlines5,530,0001.98
    96comcast5,490,0002.04
    97minecraft5,440,0001.72
    98bing5,430,0002.49
    99traductor5,370,0003.78
    100xhamster5,360,0003.59

    Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

    Search volume

    Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

    Sidenote.
    here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

    Return Rate

    Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

    But Return Rate is very useful when comparing two keywords.

    For example, the keyword “spotify” has RR 1.59, which means that people rarely search for that keyword again. This is probably because they were just looking to download this app or learn what it is.

    On the other hand, “facebook” has RR 3.67, which means that people search for it quite frequently. This is probably because most people visit Facebook multiple times per day.

    Learn more about Search volume & Return rate here.

    Top 100 NEW Google searches in the US (in April, 2018)

    This list is much more interesting, because it shows things that people in the US have started to care about in April all of a sudden.

    #KeywordSearch Volume
    1johann carl friedrich gauß302,000
    2nasim aghdam53,000
    3masters leaderboard 201835,000
    4avicii cause of death33,000
    5radical heights32,000
    6joseph james deangelo29,000
    7alek minassian26,000
    8nasim najafi aghdam15,000
    9yodeling walmart kid15,000
    10how did avicii die13,000
    11tammie jo shults13,000
    12nice for what13,000
    13bully hunters12,000
    14mr peanut domestic violence10,000
    15walmart yodeling kid9,900
    16josh allen tweets9,500
    17j cole kod9,200
    18toronto van attack8,900
    19overwatch retribution8,300
    20nice for what lyrics8,200
    21search between 3 boats8,100
    22kulve taroth7,800
    23yodeling kid7,800
    24teddy perkins7,400
    25ye vs the people6,900
    26drake nice for what6,500
    27youtube hq shooting6,400
    28devyn holmes6,200
    29john hubert highnote5,800
    30verne troyer cause of death5,800
    31lift yourself5,800
    32zuckerberg testimony5,700
    33shudderwock5,700
    34overwatch retribution skins5,600
    35sammy sosa hat5,500
    36starbucks arrest5,500
    37mr. peanut domestic violence5,400
    38avicii death cause5,400
    39bushworld adventures5,300
    40retail row treasure map5,300
    41harry anderson cause of death5,300
    42spyro reignited5,200
    43beyonce coachella performance5,100
    44michelle wolf speech5,000
    45bullyhunters4,900
    46zuckerberg hearing4,700
    47kanye west lift yourself4,600
    48romaine recall 2018 brands4,500
    49fortnite master4,500
    50fortnite dance floors4,500
    51kendrick lamar pulitzer4,500
    52no tears left to cry lyrics4,200
    53spyro reignited trilogy4,100
    54humboldt broncos crash4,000
    55dance floors fortnite3,900
    56kill edward3,800
    57jan blankers3,800
    58brenna spencer3,700
    59nicki minaj chun li3,700
    60darling in the franxx episode 153,600
    61tony finau ankle3,500
    62caren z. turner3,500
    63darling in the franxx episode 143,400
    64walmart yodel3,400
    65yodeling boy3,400
    66toronto van3,200
    67yodel kid3,200
    681.106708 ms233,200
    69search between three boats3,100
    70taco shops fortnite3,100
    71new royal baby name3,100
    72todd brassner3,100
    73dance on different dance floors3,000
    74jennair gerardot2,800
    75fortnite taco shops2,800
    76youtube headquarters shooting2,800
    77karen mcdougal l2,700
    78beyonce coachella youtube2,700
    79chun li lyrics2,700
    80starbucks arrest video2,600
    81treasure map in moisty mire2,600
    82chikesia clemons2,500
    83jersey shore family vacation episode 32,500
    84my hero academia season 3 episode 42,500
    85nasim aghdam youtube channel2,500
    86nasimesabz2,500
    87kod j cole2,500
    88jersey shore family vacation episode 22,400
    89stormy daniels sketch2,400
    90saheed vassell2,400
    91beyonce coachella video2,400
    92yodeling walmart kid remix2,400
    93apyr meme2,400
    94yodeling kid remix2,400
    95barbie tingz2,300
    96wrestlemania 2018 results2,300
    97lupin unbound2,300
    98avicii suicide2,300
    99harry anderson death2,300
    100shooter at youtube2,200

    What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

    johann carl friedrich gauß” vs “nice for what” are two great examples:

    google doodle searches april

    Nice for what is a Drake song released in early-April.

    You can see that even after the initial spike, search demand remained relatively steady throughout the month.

    And in case you’re wondering what that “johann carl friedrich gauß” hype is all about, it’s because of this Google doodle.

    It’s fascinating how Google can create search demand in practically anything, right?

    I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

    But I included Keyword Difficulty metric, which is super low for almost all keywords in this list (since they’re brand new).

    Keyword Difficulty

    Keyword Difficulty score shows how hard it would be to rank in top10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.

    Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?

    And that’s it for the US.

    Let’s look at what bothered people around the World in April.

    Top NEW Google searches around the World (in April, 2018)

    I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

    #KeywordSearch VolumeCountry
    1johann carl friedrich gauß302,000us
    2nasim aghdam53,000us
    3johann carl friedrich gauß48,000gb
    4masters leaderboard 201835,000us
    5avicii cause of death33,000us
    6radical heights32,000us
    7joseph james deangelo29,000us
    8cwg 2018 medal tally28,000in
    9alek minassian26,000us
    10johann carl friedrich gauß25,000pl
    11マムタロト18,000jp
    12feliz día del niño colombia16,000co
    13nasim najafi aghdam15,000us
    14yodeling walmart kid15,000us
    15ตรวจ หวย 1 เมษายน 256115,000th
    16puisi sukmawati14,000id
    17平尾龍磨14,000jp
    18how did avicii die13,000us
    19tammie jo shults13,000us
    20nice for what13,000us
    21bully hunters12,000us
    22山口達也メンバー11,000jp
    23mr peanut domestic violence10,000us
    24walmart yodeling kid9,900us
    25φάνι μπλάνκερς — κοέν9,800gr
    26avicii död9,800se
    27josh allen tweets9,500us
    28humboldt broncos donation9,500ca
    29j cole kod9,200us
    30τζον χάρισον9,200gr
    31ipl 2018 live score9,100in
    32toronto van attack8,900us
    33johann carl friedrich gauß8,500ch
    34toronto van attack8,400ca
    35overwatch retribution8,300us
    36キャバクラヨガ8,300jp
    37nice for what lyrics8,200us
    38commonwealth 2018 medal tally8,100in
    39search between 3 boats8,100us
    40points table of ipl 20188,000in
    41johann carl friedrich gauß8,000se
    42avicii todesursache7,900de
    43kulve taroth7,800us
    44yodeling kid7,800us
    45october full movie download7,700in
    46マム・タロト7,700jp
    47יוהאן קרל פרידריך גאוס7,500il
    48maría félix7,400sg
    49teddy perkins7,400us
    50asus zenfone max pro m17,300in
    51ตรวจหวย 16 เมษายน 25617,000th
    52ye vs the people6,900us
    53drake nice for what6,500us
    54youtube hq shooting6,400us
    55פאני בלנקרס קון6,300il
    56полицейский с рублёвки 3 сезон 4 серия6,200ru
    57devyn holmes6,200us
    58йоганн карл фрідріх гаусс6,200ua
    59марија феликс6,100rs
    60kathua case6,000in
    61コトダマン リセマラ6,000jp
    62john hubert highnote5,800us
    63verne troyer cause of death5,800us
    64lift yourself5,800us
    65zuckerberg testimony5,700us
    66shudderwock5,700us
    67鹿嶋学5,600jp
    68ג׳ון הריסון5,600il
    69overwatch retribution skins5,600us
    70sammy sosa hat5,500us
    71starbucks arrest5,500us
    72mr. peanut domestic violence5,400us
    73avicii death cause5,400us
    74netto online weltmeister5,400de
    75まむたろと5,300jp
    76bushworld adventures5,300us
    77retail row treasure map5,300us
    78harry anderson cause of death5,300us
    79dadasaheb phalke5,200nz
    80sdorica リセマラ5,200jp
    81commonwealth games 2018 medal tally5,200in
    82spyro reignited5,200us
    83beyonce coachella performance5,100us
    84michelle wolf speech5,000us
    85bullyhunters4,900us
    86toronto van incident4,900ca
    87大西智博4,800jp
    88zuckerberg hearing4,700us
    89nasim aghdam4,700ca
    90juan cruz sanz video4,700ar
    91debate presidencial 2018 mexico en vivo4,700mx
    92avlu 3 bölüm4,600tr
    93kanye west lift yourself4,600us
    94naurok com ua start4,600ua
    95johann carl friedrich gauß4,500ie
    96romaine recall 2018 brands4,500us
    97シュウミン杯4,500jp
    98fortnite master4,500us
    99fortnite dance floors4,500us
    100cwg medal tally 20184,500in

    It looks like “johann carl friedrich gauß” (from April 30th’s Google Doodle) dominates the worldwide searches too!

    (Damn, Google is powerful!)

    Top NEW Google searches in YOUR niche (in April, 2018)

    Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

    Keywords Explorer > enter a seed keyword > Newly discovered.

    You can do some seriously cool stuff with this!

    For example, imagine that you run a tech blog.

    You could enter “apple” as your seed keyword and find all the newly-discovered apple-related terms that we discovered in the last month.

    newly discovered keywords ahrefs april

    Newly discovered report in Keywords Explorer

    Hmm, looks like we discovered “apple anti lost” this month.

    Yeah, I had no clue what this was either. But thanks to Google, I can now see that it’s some kind of anti-loss strap for Apple AirPods.

    (Kind of defeats the point of AirPods imho but hey, that’s just my opinion! ;))

    Sidenote.
    We use clickstream data to discover new search queries, so some long-tail keywords may come in a little delayed.

    Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

    Free mini-tool is coming soon… we (still) promise!

    Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini-tool that would be updated with fresh data from all countries… every month.

    I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.

    (In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)

    BUT it is ~80% complete—here’s a preview:

    top google searches tool new

    We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!

    Stay tuned! 🙂

    Tim Soulo
    Tim is the guy responsible for marketing and product strategy at Ahrefs. But most importantly he’s the chief evangelist of the company. Learn more about Tim

    Article stats

    • Referring domains 68
    • Organic traffic 6681
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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