Scripting social media success is not about following rabbit trails, it does require more than just slogging on your part. Creativity has to be made a strong suit when making the right impact through platforms like Facebook and Twitter and certain brands have mastered the art of putting aside the malarkey and going bonkers with imagination while sending across just the right brand message through their posts. Interactive images meanwhile have played a pivotal role in their endeavor.

Sarah Parker, Business Head of Designs2HTML Ltd believes that “Images form the very core of any social media marketing strategy as at the end of the day, we are creating a story to promote our brands, and nothing is nearly as effective as images to make a story move forward”.

The following few examples throw light on the image-driven Facebook posts by the few brands and illustrate the imaginative approach of brands to promote their product through their Facebook page.

Dr. Pepper

Dr. Pepper’s Facebook page is the most perfect example of how you should promote your brand on a platform that happens to rule the social media realm with flair. The series of posts by this brand are quirky and brand-centric in equal measure. The adrenaline shot of relevance that their creativity adds to the posts is what empowers them to intrigue their fans effectively.

While brand promotion is the prime agenda of the page, the posts keep a subtle promotional undertone, and instead, create a shareable value for the fans to spread the posts among their friend circle, thus buoying the brand to spread its wings dominatingly. The above image is the ideal example of how their illustrations unconcealingly promote the product, and yet, don’t sound like making a mundane sales pitch at all.

Nothing beats humor, as this post most clearly explains and testifies:

The illustration in particular is not something out of the world, but is the quirky content that sets the tone.

Diet Pepperscope was another piece of genius where the brand placed it product right in the middle of the scene and drew all the focus right on to it.

Oreo

Oreo’s social media marketing strategy has been impressive in terms of the copies they create, and the images they use to illustrate have been mind-bogglingly creative. There are no stock-photo-like smiling faces, no tiring “buy me now” catchphrases. What we get instead is product placement in a manner most unique and brand-relevant.

The Oreo Facebook page is an uplifting reminder that creativity will always remain hotly pursued. The brand has kept a date with globally celebrated occasions and has spun creatives that bang-together product shots and a terrific marketing message:

Celebrating 40 years of table tennis (ping-pong, if you like to call it that) keeps the message simple enough without resorting to flashy animations and colors. There is hardly a photoshop-manipulation on the cookies shots and everything is right there on the table for your consideration.

And then there is this:

The pandora box of Oreo’s SMM stratagem doesn’t cease to toss delightful surprises at us. The pirate day post won hearts, and same probably showed in the numbers as well.

A dose of Star Trek then. The muscle-bound social media marketing approach of Oreo is further enriched by the above image that is a pure work of genius. The Star Trek franchise lovers may or may not be the Oreo fans, but this one does strike a chord in a fashion most effective.

How about some blatant promotion? Well, “blatant” may be a misfit word here, but this post surely lets Oreo express itself as a brand.

The focus was on the product, but the quirkiness made sure that the message wasn’t viewed dispassionately.

Red Bull

When it comes to lumping imagination, product promotion and virality factor in one package, Red Bull is a beast! There are fewer brands on planet Earth that have used social media with such level of effect and potency as Red Bull.

Up to this date, the Facebook page of Red Bull has more than 45,020,697 fans and this number is only inflating by the second.

And you can owe the credit to this creative post:

The catchy images they put not only help them gain likes and comments, but they truly represent what the brand stands for and thus creates a recallable brand value in the minds of consumers.

However, it should also be noted that they don’t really interact with their fans when it comes to the comments they received. While the numbers don’t suggest it has any negative impact, we might as well have had even bigger numbers at hand here.

What separates Red Bull from other brands is that they don’t deliver all the focus on Facebook only. It does realize the value of other networks like Twitter and Pinterest and branches out to the audience there to further its reach.

While the posts often contain links to third-party websites, they do manage to get heads turned for the brand. If you search @Redbull, you will realize that this tag is mentioned several thousand times on Twitter, and that is a clear indication of the Red Bull’s Twitter strategy impact.

The use of Pinterest has further given the wings to Red Bull, as they keep posting images that go down well with their followers. The images are usually associated with the sports and adventure theme.

With some 20 boards dedicated to overwhelming images, there are links attached to them that take the visitors to the Red Bull website, thereby giving a great push to the number of visits on it.

It’s never a pleasant romp to expand your reach on the Web or off it, but with the right blend of efforts and undiluted creativity, combined with a drive to be pioneers at what you are exercising, the communication flow will start following the right tone right away. Be sure about your strategies and your post might as well climax into greatness.